Awareness actions
France, Italie
Charters to fight against and prevent domestic violence

“Kering and its brands feel that the company is a unique setting to develop awareness about the issue of domestic violence” explained François-Henri Pinault about Kering’s ever increasing commitment in this field.

Since its inception in 2009, the Kering Corporate Foundation (ex-PPR Corporate Foundation for Women's’ Dignity and Rights) has sought to accompany women who are victims of domestic violence by building a strong partnership with the French Fédération Nationale Solidarité Femmes (FNSF). In France, one in ten women is a victim of domestic violence. This type of violence affects all groups in society, within the intimacy of households. The FNSF is a grouping of 65 grass-roots level associations, which monitors over 30,000 women who fall prey to domestic violence in France. Recognised by public authorities, the network also runs the national counseling, information and guidance hotline (Violence Conjugales Info - 3919).

In 2010, the Kering group (ex-PPR), the Foundation and the FNSF signed a Charter to fight against and prevent domestic violence to officially commit to raise awareness and engage the employees of Kering and its brands in France on the topic of domestic violence.

Although domestic violence takes place in the private sphere, Kering wishes to pay special attention to the overall well-being of its employees. Domestic violence can be visible within the corporate and have an impact on the professional life of victims. It was for this reason that the Group signed this Charter. A letter from François Henri-Pinault and the President of each brand was sent to all employees in France. The letter outlined the commitment of Kering, the role of FNSF and introduced the 3919 Hotline. From 2011, “key” employees from Human Resources, social and medical departments were trained to be able to help employees wishing to be guided towards FNSF associations. In the following years, several awareness campaigns launched by the FNSF were showed to employees from all departments.

In line with its more international identity, Kering reinforced its commitment to combatting domestic violence by extending its field of action to Italy. On 14 November 2013, François-Henri Pinault jointly signed a new Charter in Milan with Titti Carrano, Chairwoman of D.i.Re. With the aim of raising the Group’s employees’ knowledge and awareness of domestic violence, the Kering Foundation and D.i.Re decided train employees based in Italy so they in turn can support potential victims encountered in both their professional and private lives.

Frida Giannini, creative director at Gucci and member of the Kering Foundation Board of Directors, has played a key role in the lead up to this signature. As part of a pilot project, the Kering Foundation collaborated with Gucci, D.i.Re and FNSF to tailor a training programme. Several CEO’s from the Group attended the signature event including Marco Bizzari, CEO of Bottega Veneta, Francesco Pesci, CEO of Brioni, Andrea Petochi, Managing Director Pomellato and Andrea Rogg Mangaging Director Puma Italy. Thanks to the commitment of other brands of the Kering group, this Charter is now applying to more than 6,000 employees in Italy.

Speaking at Milan’s Circolo della Stampa, François-Henri Pinault said "My objective is to attack taboos: domestic violence being one of them. One in every seven women in Italy is affected, across all social classes. I am very proud that the Foundation carries the torch for such issues that are too often overlooked”

The Kering Foundation will extend the Charter to other countries in Europe.

Partner :
Fédération Nationale Solidarité Femmes (FNSF), Donne in Rete contro la violenza (D.i.Re)
Place :
France, Italie
Mission :
Raising awareness of domestic violence
Start date :
November 2010